Mitsubishi’s Strategy Shift: Value Over Volume – What It Means for Drivers at Tynan Mitsubishi Kirrawee

Mitsubishi Motors Australia is shifting gears — focusing less on sales volume rankings and more on offering well-priced, reliable vehicles Australians actually want to drive. At Tynan Mitsubishi Kirrawee, we’re proud to support this customer-first philosophy that puts value, longevity, and real-world usability ahead of short-term sales glory.

Whether you're exploring the rugged reliability of a Mitsubishi Triton, the proven family appeal of the Outlander, or looking ahead to Mitsubishi’s EV future, there’s plenty happening at Tynan Mitsubishi Kirrawee worth your attention.

Mitsubishi Prioritises Value, Not Discounts

Speaking in a recent Expert Insights interview, Mitsubishi Motors Australia CEO Shaun Westcott made it clear: the brand isn’t chasing a top-five sales spot in 2025.

“Our focus remains on delivering quality vehicles that consumers want, and supporting them throughout their ownership experience, while remaining profitable,” said Westcott.

That means no aggressive discounting just to compete with Chinese challenger brands like Chery, MG, or GWM. Instead, Mitsubishi is doubling down on value — offering well-equipped, dependable vehicles designed for the Australian lifestyle, all backed by Mitsubishi’s 10-year warranty and capped-price servicing.

What's Happening with Mitsubishi Models?

The Australian Design Rule (ADR) changes in March 2025 have forced some tough decisions, including the discontinuation of popular models like the Eclipse Cross, Japanese-built ASX, and Pajero Sport. However, Tynan Mitsubishi Kirrawee has secured stock of these vehicles, which are still available while supplies last.

✅ Good News: The ASX Name Isn’t Gone

A new ASX – based on the Renault Captur and built in Spain – is confirmed to arrive later in 2025.

✅ Pajero Sport to Return

A next-generation Pajero Sport is in development for 2026, expected to retain the tough, off-road-ready DNA of its predecessor.

✅ Mitsubishi’s EV Future

• A new electric vehicle from Taiwanese brand Foxtron is confirmed for launch in late 2026
• A potential Eclipse Cross EV (based on Renault Scenic E-Tech) could follow, but not yet confirmed
• Another EV based on the Nissan Leaf platform is in development, but currently targeted for North America

By the end of 2026, Mitsubishi Australia expects to offer four to five core nameplates, including petrol, diesel, plug-in hybrid (PHEV), and full EVs.

Popular Models Still Leading the Pack

Despite losing a few nameplates, Mitsubishi remains a strong presence in Australia thanks to its high-volume performers:

• The Outlander remains one of Australia’s best-selling mid-size SUVs, starting at just $39,990
• The ASX is still one of the top sellers in its segment
• The Pajero Sport, even in its final run, outsold several newer rivals
• The Triton continues to dominate in the workhorse ute category

Why Choose Tynan Mitsubishi Kirrawee?

As part of the trusted Tynan Motors Group, Tynan Mitsubishi Kirrawee is your local destination for new Mitsubishi vehicles, test drives, expert service, and genuine parts. We offer:

• The full lineup of Mitsubishi Australia vehicles
• Competitive finance and trade-in options
• End-of-financial-year (EOFY) specials and demonstrator deals
• Easy access for customers across the Sutherland Shire

With over 200 Mitsubishi dealers nationwide, our network strength ensures you’re supported long after you drive away.

Mitsubishi: Here for the Long Haul

With over 45 years of automotive heritage in Australia, Mitsubishi remains a brand that Aussie drivers trust. From locally manufactured classics like the Magna and Lancer to modern favourites like the Triton and Outlander, Mitsubishi has built a reputation for durability and value — and Tynan Mitsubishi Kirrawee is proud to carry that legacy forward.

“You can’t buy history like that,” said Westcott. “Our Australian manufacturing legacy remains strong... we intend to remain a key player in the automotive segment in Australia for decades to come.”

Visit Tynan Mitsubishi Kirrawee Today

Ready to test drive a Mitsubishi or explore the latest updates on upcoming models? Visit Tynan Mitsubishi Kirrawee for personalised service, expert advice, and great EOFY deals on selected stock.

📍 Conveniently located in Kirrawee, serving the wider Sutherland Shire 🚗 Explore models like the Outlander, Triton, and remaining ASX stock 💬 Talk to our team about Mitsubishi’s future hybrid and EV plans

Tynan Mitsubishi Kirrawee – where value meets reliability, and your next Mitsubishi journey begins.

Ensure you search the Tynan stock through our link here.

Credit: CarExpert.com.au